WE SHAPE WHAT’S NEXT IN GLOBAL ENTERTAINMENT

We turn vision into velocity.
A cultural studio founded by Jeff Franklin and Emily Egbert.
We operate at the intersection of entertainment,
technology, and design.

First: UNITY — the landmark EDM residency at Sphere.
Next: Already in motion.

STUDIO

Let’s create something the world hasn’t seen

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Let’s create something the world hasn’t seen •

WE COLLABORATE WITH:

ARTIST

Crafting formats and immersive worlds

BRANDS

Choosing culture over campaigns

VENUES

Setting the pace, not following it

INVESTORS

Moving early with vision and patience

VISIONARIES

Building what hasn’t been imagined

Cultural strategist. Experience architect.Documentary filmmaker. Music obsessive.

Emily leads creative vision—aligning talent, timing, and cultural relevance with precision.
She originated the Tomorrowland x Sphere concept, grounding it in emotion, taste, and scale.

JEFF

Franklin

MEET THE FOUNDERS

EMILY

Egbert

Creator of Full House.
Architect of iconic IP.

Jeff brings legacy into the now—bridging narrative, platform, and opportunity. He helped connect Tomorrowland and Sphere, turning vision into event.


At XOXO, he shapes stories and drives global partnerships.

UNITY

Our first: UNITY—a landmark EDM residency at Sphere, debuting this Labor Day.